US baby-food maker Beech-Nut has introduced a new line of purees in partnership with General Mills’ Green Giant brand.
A licencing deal between the two firms was announced yesterday (14 December).
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“Moms trust Green Giant vegetables for their family. We’re proud to announce our licensing partnership with Beech-Nut, a company that shares our values and heritage,” said Andy Dahlen, Green Giant business unit director.
“We’re proud to have selected varieties of Beech-Nut purees to feature the Green Giant brand,” said Evan Eckman, chief marketing officer for Hero North America, parent company of Beech-Nut.
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