Share this article

US baby-food maker Beech-Nut has introduced a new line of purees in partnership with General Mills’ Green Giant brand.

A licencing deal between the two firms was announced yesterday (14 December).

“Moms trust Green Giant vegetables for their family. We’re proud to announce our licensing partnership with Beech-Nut, a company that shares our values and heritage,” said Andy Dahlen, Green Giant business unit director.

“We’re proud to have selected varieties of Beech-Nut purees to feature the Green Giant brand,” said Evan Eckman, chief marketing officer for Hero North America, parent company of Beech-Nut.


How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData