Ben & Jerry’s, the Unilever-owned ice cream maker, has added to its range of Fair Trade flavours with the launch of Chocolate Macadamia.

The company said today (14 April) that it would also ask consumers to create the next flavour in its Fair Trade stable.

“Our commitment to Fair Trade just got an upgrade,” said Walt Freese, Ben & Jerry’s quirkily named chief euphoria officer. 

“Chocolate Macadamia is a flavour-on-a-mission to raise awareness and demonstrate that companies can help promote economic justice for all when they buy Fair Trade ingredients for their products that certify that the growers and suppliers of the ingredients in their products are being fairly compensated for their labour.

Consumers interested in submitting their own ideas for the next flavour in Ben & Jerry’s portfolio can use a “flavour generator” on the company’s website.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Consumers in 17 countries can enter and the winner will win a trip to Ben & Jerry’s Fair Trade cocoa co-operative in the Dominican Republic.