Bimbo Bakeries USA has expanded the reach of its Sara Lee bread range in the US to include the north-east and Mid-Atlantic parts of the country.

Sara Lee sliced bread will now be available in states including Connecticut, Massachusetts and New Hampshire in the north-east of the US, as well as Maryland, New Jersey and Pennsylvania in the Mid-Atlantic, the US subsidiary of Mexico-based Grupo Bimbo said.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

“Bringing Sara Lee into the north-eastern US provides an exceptional opportunity for BBU to leverage an iconic brand and deliver a world-class product to new consumers and retail customers,” said Jon Silvon, category director for BBU, said yesterday (9 April).

Sara Lee breads will be available in superstores and regional grocery chains throughout the north-east and Mid-Atlantic markets.

Just Food Excellence Awards - The Benefits of Entering

Gain the recognition you deserve! The Just Food Excellence Awards celebrate innovation, leadership, and impact. By entering, you showcase your achievements, elevate your industry profile, and position yourself among top leaders driving food industry advancements. Don’t miss your chance to stand out—submit your entry today!

Nominate Now