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April 10, 2012

US: Bimbo Bakeries expands distribution of Sara Lee breads

Bimbo Bakeries USA has expanded the reach of its Sara Lee bread range in the US to include the north-east and Mid-Atlantic parts of the country.

Bimbo Bakeries USA has expanded the reach of its Sara Lee bread range in the US to include the north-east and Mid-Atlantic parts of the country.

Sara Lee sliced bread will now be available in states including Connecticut, Massachusetts and New Hampshire in the north-east of the US, as well as Maryland, New Jersey and Pennsylvania in the Mid-Atlantic, the US subsidiary of Mexico-based Grupo Bimbo said.

“Bringing Sara Lee into the north-eastern US provides an exceptional opportunity for BBU to leverage an iconic brand and deliver a world-class product to new consumers and retail customers,” said Jon Silvon, category director for BBU, said yesterday (9 April).

Sara Lee breads will be available in superstores and regional grocery chains throughout the north-east and Mid-Atlantic markets.

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