Mexican baker Bimbo has expanded its range of Marinela Hispanic baking products with the US launch of a portion-controlled product line.
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“With obesity rates on the rise, many Hispanics want to live a healthier lifestyle, but changing the flavours and traditions of their diet is not an option for most consumers. We’re proud to offer the same authentic flavours to Marinela customers in a perfect 100 calorie portion,” said Marinela USA brand manager Melisenda Barajas.
The company has introduced five Marinela 100-calorie products including Gansito, Pinguinos, Choco Roles, Strawberry Sponch!, and Triki-Trakes.
“Desserts can certainly be a part of a balanced diet. The key is staying active and controlling portions,” Barajas added.
Last month, Bimbo sealed the US$2.5bn acquisition of George Weston’s US bakery business.
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By GlobalData
