View all newsletters
Receive our newsletter - data, insights and analysis delivered to you
  1. News
April 11, 2008

US: Bimbo launches Oroweat prebiotic bread

Mexican bread maker Bimbo Bakeries has launched a prebiotic bread under it’s Oroweat brand, in a bid to continue its effort to advance nutrition in bread.

Mexican bread maker Bimbo Bakeries has launched a prebiotic bread under it’s Oroweat brand, in a bid to continue its effort to advance nutrition in bread.

Oroweat Active Health, a prebiotic bread which the company said is designed to aid digestive health, contains a prebiotic fibre to promote the growth of beneficial bacteria.

“We are very excited about the health benefits of Oroweat Active Health,” said Dan Larson, Oroweat marketing director. “We believe prebiotic foods will continue to gain attention, and Oroweat Active Health is a bread industry leader in this category.”

Oroweat has also teamed up with Martek Biosciences to launch an additional whole-grain bread – Oroweat 9 Grain with Omega-3 DHA, designed to promote optimal development, growth and maintenance, says the company.

“DHA provides a proven health benefit. Now, our customers can find this benefit for the first time in bread,” said Larson. “Our goal at Oroweat is to ‘perfect bread.’ In doing so, we are continually looking at ways to offer our customers new choices in bread that fit their healthy lifestyles.”

Bimbo Bakeries US operates 13 bakeries and distributes brands such as Oroweat, Mrs Baird’s, Thomas’, Entenmann’s, Tia Rosa, Francisco, Bimbo and Marinela. 

Related Companies

Topics in this article: ,
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. A weekly roundup of the latest news and analysis, sent every Friday. The industry's most comprehensive news and information delivered every other month.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Food