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January 25, 2012

US: Biscotti firm Nonni’s buys Canadian biscuit firm V.I.S.

US-based biscotti maker Nonni's Foods has acquired Canadian biscuit firm V.I.S, maker of the Thinaddictives brand.

By Dean Best

US-based biscotti maker Nonni’s Foods has acquired Canadian biscuit firm V.I.S, maker of the Thinaddictives brand.

Nonni’s said yesterday (24 January) that the deal, completed last week, includes Thinaddictives and a baking facility in Quebec.

“The Thinaddictives brand is a strong strategic fit with Nonni’s, which complements our successful biscotti business and allows us to expand into the fast-growing thin cookie segment, giving us two growth brands within the premium cookie category,” Nonni’s CEO Dave Bere said.

V.I.S., a family-owned company, was set up in 1997. President Robert Sigler said he was “excited” to be joining Nonni’s Foods, which he described as “the leader in the premium cookie category in North America”.

Nonni’s, Sigler said, had “shown an unwavering commitment to quality across its total organisation” and added the two companies would look to “aggressively expand” the combined product portfolio.

US private-equity firm Wind Point Partners snapped up Nonni’s last year alongside Bere, a former executive at McCain Foods and PepsiCo. It had previously owned Nonni’s but sold the business to Greek food group Vivartia in 2008.

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