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May 19, 2006

US: Bravo! Foods and Masterfoods sign licensing deal

Bravo! Foods International has signed two new seven-year licensing agreements for Canada and Mexico with Masterfoods USA, a division of Mars Incorporated.

Bravo! Foods International has signed two new seven-year licensing agreements for Canada and Mexico with Masterfoods USA, a division of Mars.

The licensing agreement for Canada covers producing single servings of Mars Slammers Chocolate Milk, Starburst Slammers Fruit & Creme Smoothies and 3 Musketeers Slammers Chocolate Milk. In Mexico the licensing agreement is for single serve Milky Way Slammers Chocolate Milk and 3 Musketeers Slammers Chocolate Milk.

These two new licensing agreements are for seven years and are effective immediately. They cover most trade channels including grocery, food service, Club Stores as well as high schools, colleges and universities, vending machines, amusement parks and movie theaters.

Roy Warren, Bravo! chief executive officer, said: “We are extremely pleased to add these new license agreements to our existing relationship with Masterfoods USA, a premier company in the food industry, and working closely with their local offices in Canada and Mexico. We are excited about the ability to use the license marks of the Masterfoods brand on our flavored milk drinks outside the US.”

Warren added: “Canada and Mexico are important markets for Bravo! and the brand recognition of the Masterfoods products will help pave the way as we enter these new markets.”

Michele Brown, director of licensing at Masterfoods, said: “Bravo! Foods has been a good partner for Masterfoods USA and we are excited about the opportunity to license our popular brands to Bravo! Foods for the Canadian and Mexican markets.”

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