US soup manufacturer Campbell Soup Co. has appointed Maureen Linder to the position of vice president of global advertising and design.
Go deeper with GlobalData
Most recently vice president, brand strategy and marketing services for Pepperidge Farm, a subsidiary of Campbell, Linder’s appointment will be effective immediately.
She will report to Carl Johnson, senior vice president and chief strategy officer, and Sean Connolly, president of Campbell US, and provide support to all of Campbell’s business units.
“Maureen is extremely well qualified to lead these important functions,” Johnson said. “Throughout her career, she has demonstrated excellent leadership skills and has a track record of innovation and achievement. I am confident that Maureen will contribute to the strong work we already have underway.”
In her new role, Linder, 46, will oversee Campbell’s global advertising and design, including creative development, design, digital media, and media planning and buying.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
