Products launched by Campbell Soup Co., Grupo Bimbo and General Mills have been named among the “most successful” new products in the US in 2009, according to industry analysts IRI.
The annual IRI New Product Pacesetters poll lists the best-selling new food and drink products in the US each year.
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In 2009, Campbell’s Select Harvest soups topped the list after generating US$202m in sales across food, drug and mass channels in the US. The survey excludes Wal-Mart stores.
Arnold Select Sandwich Thins, launched by Grupo Bimbo’s US arm, was at third and booked $87m in 2009, IRI said.
Meanwhile, General Mills’ Green Giant Valley Fresh Steamers stood at number four in the poll after posting $85m in sales.
At fifth, with $72m in sales, was Nestle’s Dreyer’s/Edy’s Fun Flavors ice creams.
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By GlobalDataIRI executive vice president Anne Berlack claimed its 2009 poll featured manufacturers and brands that paid “true attention to detail” to consumers’ needs in a “difficult” economy.
Senior vice president of marketing John McIndoe added: “The annual New Product Pacesetters research distinguishes the ‘best of the best’ in terms of new product innovation and high performance sales execution. In 2009, manufacturers continued investing in research and development, and listened to their shoppers’ evolving needs to deliver superior products. These companies are a shining example of the power true shopper-centric innovation produces, and we salute their efforts and performance.”
Two other food products were featured in the top ten – Bush Brothers and Co.’s Bush’s Grillin’ Beans at ninth, with sales of $45m. At tenth was Kellogg’s FiberPlus Bars, which also generated $45m in revenues.
