Campbell Soup Co has signed a deal with Grupo Jumex and Conservas La Costeña that will expand its manufacturing and distribution capabilities in Mexico but result in the loss of 260 jobs.

The deal, announced today (15 February), will see Conservas La Costeña, one of the largest producers of prepared foods in Mexico, manufacture and distribute Campbell’s soups, broths and Italian sauces. Under the terms of the agreement, Campbell will retain responsibility for consumer marketing, product research and new product development.

Grupo Jumex, one of the largest producer of fruit juices and nectars in Mexico, will manufacture and distribute Campbell’s V8 beverage portfolio throughout the Mexican market.

Campbell employs around 330 people in Mexico. However, as a result of entering the agreements, Campbell will close its plant in Villagrán, cutting around 260 jobs.

Production will be transferred to Grupo Jumex and Conservas La Costeña facilities in phases through September 2013.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.