Campbell Soup Co. may sell its Godiva Chocolatier business, after admitting it was exploring strategic alternatives for the business.

The decision follows a review of Campbell’s portfolio as part of its ongoing strategic planning process, the company said.

Godiva Chocolatier is one of the world’s leading premium chocolate businesses and has annual sales of around US$500m.

Douglas Conant, Campbell’s president and CEO, said: “Godiva is one of the world’s most recognized luxury brands and the business has been a strong performer for Campbell.

“Although the premium chocolate category is experiencing strong growth and Godiva is well-positioned for the future, the premium chocolate business does not fit with Campbell’s strategic focus on simple meals – including soup-baked snacks, and vegetable-based beverages.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Campbell has retained Centerview Partners LLC as its financial advisor in this matter.