Campbell Soup has today (9 July) outlined its strategy for Russia and China, the world’s two largest soup markets.

The US-based group plans to introduce three varieties of Campbell’s Domashnaya Klassika” broth, or Campbell’s Home Classics, in Russia: chicken, beef, and mushroom.

Bridgetown Foods, a baked snacks manufacturer, with more than 1,000 sales representatives and a national distribution network with a presence in more than 66 cities across Russia, will distribute the products.

In China, Campbell will introduce two varieties of broth under the Campbell’s Swanson brand: a clear chicken broth and a classic “superior” broth, which is known as Gao Tang in China.

The company plans to introduce these broths in early October in five cities in the Chinese province of Guandong.

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Swire Beverages, Coca-Cola’s largest bottling partner in China, with an extensive sales and distribution network with more than 3,000 sales representatives, will distribute the products. Swire Beverages is a subsidiary of Swire Pacific, which has been operating in Greater China for more than 130 years.

“We have invested the time and resources to understand each market, partnered with strong local companies, and developed delicious products that we believe will appeal to the unique tastes of the people in each country,” said Campbell president and CEO Douglas Conant.

“Our timing is right. Income levels are rising in both countries, and consumers are increasingly time pressed and seeking more convenient ways to prepare nourishing meals while maintaining their central role in family meal preparation. Campbell’s new products can play a key role in minimizing the time it takes to prepare homemade soup, a staple of peoples’ diets in both countries.”