Campbell Soup Co. has continued the overhaul of its senior management with the appointment of a new team to manage its operations in North America.

The soup giant has made a clutch of key appointments that cover its soup, simple meals and beverage businesses, its sales organisation and the company’s foodservice arm.

The shake up is the latest stage of a revamp of Campbell’s management. In September, president and CEO Doug Conant said he would step down this July and be replaced by Denise Morrison, who in October became COO in preparation for the top job.

Morrison immediately made a number of appointments, including naming Sean Connolly as president of Campbell’s North American business and Mark Alexander as head of the group’s international arm.

Today’s (13 January) appointments form part of Connolly’s team to lead Campbell’s business in North America, where the performance of the business has been mixed of late. Campbell has seen sales of Pepperidge Farm baked snacks and V8 juices thrive but soup suffer.

Ed Carolan has been named vice president and general manager for soup and simple meals. Carolan, who held the same role for Campbell’s baked snacks and Pepperidge Farm unit, replaces Andrew Brennan, who becomes the company’s vice president for global strategy, advertising and design.

Another executive from Campbell’s Pepperidge Farm snacks brand, Tim Hassett, has been appointed senior vice president for sales in North America. He replaces Mike Salzberg, who leaves the business. Hassett’s old role as senior vice president for fresh and frozen bakery at Pepperidge Farm will be taken by Maureen Linder, Campbell’s vice president for advertising and design.

Campbell, meanwhile, has created a new role of vice president and general manager for beverages and “breakthrough innovation”. Darren Serrao, the vice president and general manager of Campbell’s sauces and beverages business in North America, gets the added responsibility of “accelerating innovation” across the entire group.

Elsewhere, Chris Slager, an executive within Campbell’s foodservice unit, will lead the business in North America. He replaces Irene Chang Britt, who was named Campbell’s chief strategy officer in October.

Connolly said: “This team has a strong track record of achievement and is the right group to lead the next phase of our growth.”