Campbell Soup Co. today (15 September) unveiled a raft of new products it hopes will boost its sales of soups and sauces in the US.

The company plans to launch 35 products this autumn as part of a strategy, outlined in July, for “consumer-led innovation” to help drive sales across its business.

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The number of new products compares to the seven Campbell launched last autumn, the key selling season for soup in the US.

A new range of Campbell soups, the “better than homemade” Campbell’s Slow Kettle, is among the products being launched. The company has also developed four “regionally-inspired” flavours to add to its Select Harvest stable and has added eight soups to its low-salt Healthy Request line.

Campbell also plans to launch Swanson Flavor Boost broths and two unsalted Swanson stocks. The company’s sauce portfolio will include four lines under the Wolfgang Puck brand, two new Prego pizza sauces and a lower-calorie Prego Light Smart sauce.

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The company’s sauce offerings will also include two new Mexican sauces under the Pace brand.

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“We have a renewed focus on innovation at Campbell,” Sean Connolly, president of Campbell’s North American operations, said. “The items we’re launching this fall are just the start of our efforts to drive new and differentiated products across our soup and sauce portfolio.”