US food giants Cargill and Kraft Foods have teamed up to launch a joint promotion as its domestic market prepares for the summer season.

Cargill Meat Solutions will look to promote its ground beef products alongside Kraft’s A1 steak sauce in the first time-up between the two firms.

“It’s a nice pairing of a protein and a flavouring to encourage buying among consumers. There are recipes offered to help consumers prepare the meat in new ways,” a Cargill Meat Solutions spokesperson told just-food today (1 July).