US food giants Cargill and Kraft Foods have teamed up to launch a joint promotion as its domestic market prepares for the summer season.
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Cargill Meat Solutions will look to promote its ground beef products alongside Kraft’s A1 steak sauce in the first time-up between the two firms.
“It’s a nice pairing of a protein and a flavouring to encourage buying among consumers. There are recipes offered to help consumers prepare the meat in new ways,” a Cargill Meat Solutions spokesperson told just-food today (1 July).
