Produce giant Chiquita Brands International has moved into the US frozen category.
The company is selling frozen maduros, or ripe plantains, tostones, otherwise known as green plantains, yuca and fruit pulp for juice and smoothies.
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The products will go on sale in the US this summer after a licencing deal with chilled and frozen foods distributor Quirch Foods.
“We’re pleased to enter this category with the all-natural, quality product offerings by Quirch,” Robert Stallman, vice president of marketing and global licensing at Chiquita, said yesterday (19 February).
Quirch, which sells maduros and tostones under its own brand, as well as other branded products including poultry and Jamaican patties, described Chiquita as “one of the most recognised produce brands”.
“It’s a brand with equity and value to retailers and consumers. Households trust it…Retailers know it performs,” Jorge Roza, Quirch Foods marketing manager, said.
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By GlobalDataFrank Grande, vice president of sales at Quirch, said: “Adding the Chiquita brand to our products will raise awareness of the category on a national level.”
