Chiquita Brands International has appointed Michael J Holcomb as VP of sales and customer development, where he will be responsible for the company’s global sales.
Holcomb will report to Fernando Aguirre, chairman and chief executive officer, and will serve on the company’s management committee.
“Mike has more than 20 years of experience in the consumer packaged goods industry, and during his career, he consistently delivered sustainable, profitable growth,” said Aguirre. “I am confident that Mike will successfully continue to integrate the Chiquita and Fresh Express high-performance sales teams. We believe his expertise will help to ensure that our united, global sales force effectively leverages the proven value-selling approach that forms the core of our sales philosophy and growth strategy.”
Halcomb comes to Chiquita from Japanese consumer packaged good company Kao Brands, where he was VP and general manager.
Holcomb succeeds Jim Gallagher, who is leaving the company to pursue a business opportunity funded by private equity.

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