Chiquita Brands International is to merge two of its divisions in a bid to better focus on execution and scalability.
In a statement issued on Friday (24 June), the firm said that it will transition its global innovation and marketing functions into its operations business units in order to “better focus on speed, execution and scalability”.
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As a result of the move, Tanios Viviani, the company’s president of global innovation and emerging markets and chief marketing officer, has been appointed to focus on Chiquita’s emerging market activities, including its joint venture operations in China.
Viviani will continue to report to the company’s chairman and CEO.
Last month, Chiquita returned to a first-quarter profit as the European market stabilised and banana sales rose.
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