US yoghurt producer Chobani has announced a raft of product innovations to launch in the New Year.
The range includes Chobani Bite snacks, Chobani Champions Yoghurt Tubes and Chobani Flip yoghurts with “crunchy” mix.
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Chobani Bites are 3.5oz cups of blended Greek non-fat and low-fat yoghurt in four variants: Fig with Orange Zest; Caramel with Pineapple; Coffee with Dark Chocolate Chips and Raspberry with Dark Chocolate Chips Retails.
Chobani Champions Tubes are targeted at the children’s market and are available in four flavours: Jammin’ Strawberry; Chillin’ Cherry; Rockin’ Blueberry; and Swirlin’ Strawberry Banana.
Chobani Flip is available in six variants including: Vanilla Golden Crunch; Key Lime low-fat yoghurt with graham crumble, and white chocolate Strawberry Sunrise.
Earlier this week, Chobani opened its second manufacturing plant in the US as it looks to cater for strong demand for yoghurt.
Chobani is the largest Greek yoghurt producer in the US by sales and has led the growth of the category in recent years. However, last month analysts at Sanford Bernstein claimed Chobani was losing market share at the expense of Danone.
Chobani is still seeing sales increase but not as quickly as its French rival but Sanford Bernstein believed the company could bounce back as it expands capacity.
“We believe that it will regain momentum given increased capacity and more tactical use of promo going forward,” the analysts wrote.
In an interview with Reuters, Chobani founder and chief executive Hamdi Ulukaya said he was not interested in selling the business but he did not take a possible IPO off the table.
