ConAgra Foods has acquired US firm Odom’s Tennesse Pride, which makes a range of frozen and chilled breakfast products.
The US food giant said the deal would help it expand in frozen breakfasts, a “key adjacency” to its frozen meals business.
“The acquisition of Odom’s Tennessee Pride will build on our strong position in frozen meals and allow us to leverage our existing innovation, marketing and distribution abilities,” ConAgra CEO Gary Rodkin said yesterday (17 April). “We are excited to develop our portfolio in the growing breakfast category.”
Neither company disclosed the price ConAgra is paying for the privately-owned firm. ConAgra said the acquisition would include two production facilities, as well as Odom’s HQ, which is in Tennessee. Odom’s generates annual sales of over US$190m and is the second-largest producer of frozen breakfast sandwiches in the US, ConAgra said. It employs around 750 workers.
The deal is expected to close within the next 45 days, ConAgra added.