ConAgra Foods has hired advertising executive Brett Groom to a new role overseeing the company’s digital and social marketing.


Groom was chief digital officer at W.B. Doner Advertising where he handled clients including Mazda, expedia.com and Minute Maid.


The US food giant said Groom would look to “integrate and co-ordinate traditional, new and emerging media channels” and develop strategies for the “rapidly changing landscape”.


Joan Chow, executive vice president and chief marketing officer at ConAgra, said: “The combination of traditional media channels, the rapidly changing digital landscape, and the increasingly important element of online conversations and social networking are more interconnected and more relevant for ConAgra Foods than ever before.”

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.