ConAgra Foods has hired advertising executive Brett Groom to a new role overseeing the company’s digital and social marketing.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


Groom was chief digital officer at W.B. Doner Advertising where he handled clients including Mazda, expedia.com and Minute Maid.


The US food giant said Groom would look to “integrate and co-ordinate traditional, new and emerging media channels” and develop strategies for the “rapidly changing landscape”.


Joan Chow, executive vice president and chief marketing officer at ConAgra, said: “The combination of traditional media channels, the rapidly changing digital landscape, and the increasingly important element of online conversations and social networking are more interconnected and more relevant for ConAgra Foods than ever before.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now