US food group ConAgra has expanded its Orville Redenbacher’s popcorn range with the launch of a Pop Up Bowl line.
Available in five variants, the product comprises Orville kernels that pop up into a stand-alone bowl that is peeled back to consume. Flavours include: Buttery, Smart Pop!, Extra Buttery, Light Buttery, and Select White.
ConAgra said the product is available in three pack sizes containing three, six and ten packets, with additional flavours planned for early this year.