ConAgra Foods has launched All-Natural Alexia Select Sides, a line of frozen potato and vegetable side dishes.
The US convenience food maker said that Select Sides, which “go from freezer to plate” in 10-12 minutes, are designed to meet consumer demand for nutritious, convenient food products.
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“Our consumer research showed that people crave more variety, yet often treat side dishes as an afterthought,” said Michael Smith, brand director, ConAgra Foods.
“With Alexia Select Sides, we’re able to deliver premium, all-natural side dishes packed with the flavour of our herb-infused cooking oil and easily prepared in a skillet. Sautéing the vegetable blend creates a tempting aroma and gives the dish more flavor when compared with other frozen vegetables.”
Sold at grocery and natural food stores nationwide for a suggested retail price of US$3.69, Alexia Select Sides are available in four varieties, including: Roasted Red Potatoes & Baby Portabella Mushrooms; Roasted Red Potatoes & Italian Inspired Vegetables; Roasted Red Potatoes & Harvest Vegetables; and Chipotle Roasted Sweet Potatoes.
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By GlobalData
