US conglomerate ConAgra Foods has joined forces with Mars Inc to launch three “holiday” recipes for the Christmas season.

The recipes are a combination of ConAgra’s Peter Pan peanut butter brand and Mars’ M&M’s Holiday milk chocolate candies, the manufacturers said today (23 November). Recipes for Holly Jolly Peanut Butter Cookies, Jingle Bell Balls and Holiday Magic Peanut Clusters will be promoted on Facebook and via 5m on-pack lid stickers for the Peter Pan brand.

As part of the campaign, recipes will be available on Facebook, while national print ad and point-of-purchase displays will also be rolled-out. The campaign runs through November to December.

“We understand the significance of Facebook and other social media outlets in our consumers’ lives and see these spaces as the next frontier for sharing recipes and cooking tips,” said Stephanie Moritz, senior director, public relations and social media, ConAgra Foods.

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By GlobalData