US chocolate firm Ghirardelli has launched a slew of additions to its Intense Dark range in a bid to tap into growing local demand for dark chocolate.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The company has added three flavours – Midnight Reverie, Evening Dream and Mint Bliss – to the line.
Ghirardelli pointed to research from analysts Mintel that claims the dark chocolate category grew by 49% between 2003 and 2006, with sales reaching almost US$1.2bn last year.
“The expansion of the Intense Dark line will provide a complete range of high cacao percentage dark chocolate products from the milder, more rounded 60% Evening Dream to the ultimately intense 86% Midnight Reverie,” said Fabrizio Parini, senior vice president of marketing for Ghirardelli.
The bars are priced at around $2.99.
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
