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May 10, 2006

US: Consumer demand for organic meat outstrips supply

According to a new survey, as consumer demand for organic foods has increased, with 75% of consumers buying organic at least once in the past month, manufacturers have failed to respond to this opportunity in one area where demand still outstrips supply: organic meats.

According to a new survey, as consumer demand for organic foods has increased, with 75% of consumers buying organic at least once in the past month, manufacturers have failed to respond to this opportunity in one area where demand still outstrips supply: organic meats.

The Sommers Organic survey was designed to test consumer attitudes towards organic products and the results were unveiled at the All Things Organic trade show in Chicago.

Organics is the fastest growing sector of the North American food market, with sales expected to total US$20bn by 2007. Organic meat and poultry, it is predicted, will be the fastest growing segment, with sales expected to increase by 33% into 2008.

Yet the survey found that the growth of organic meat sales is currently hampered by under-supply. Over 60% of respondents said that organic meats aren’t easily available, but three-quarters of those questioned said they would buy organic meats if they were accessible.

“We realise there’s a tremendous growth opportunity with respect to consumer interest in organic meats,” said Walter Sommers, CEO of Sommers Organic. “People are becoming more concerned about the health and environmental impacts of the foods they eat. Our mission at Sommers Organic is to provide consumers with pure, healthy, great tasting products that are affordable and convenient.”

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