CoolBrands International has launched Yoplait Frozen Yogurt & Cereal Bars, which, it claims, are the first ever ready-to-eat frozen yogurt bars that combine frozen yogurt with fortified cereal to be available on the market.

Go deeper with GlobalData

Data Insights

The gold standard of business intelligence.

Find out more


 


Yoplait Frozen Yogurt & Cereal Bars provide up to 15 vitamins and minerals, including Vitamins A, C, D, B6 and B12, and thiamin, niacin, zinc, and iron, CoolBrands says. In addition, the bars contain as much calcium as an 8oz glass of milk, while two of the flavours are low-fat.


 


“With Yoplait Frozen Yogurt & Cereal Bars, we’ve taken frozen novelties beyond ‘better for you’ and moved it into the realm of nutritious frozen snacks,” said CoolBrands International vice president of marketing, Matt Smith. “These wholesome treats can be consumed anytime of day, as a tasty snack, quick breakfast or as dessert at the end of the day.”

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

 


The Yoplait Frozen Yogurt & Cereal Bars and wafer sandwiches will be available in supermarkets from early-April. The full line-up comprises Strawberry Lowfat Yogurt with Fortified Cereal (bar); Vanilla Lowfat Yogurt & Wildberry Sorbet with Fortified Cereal (bar); and Vanilla Lowfat Yogurt with Raspberry Sorbet & Fortified Cereal wafers (sandwich). They are available in 4-pack boxes.

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now