Corazonas Foods has spun out from Brand New Brands, in what the company has described as a significant milestone for the entrepreneurial venture.
It comes less than six months after the successful launch of its debut product, the first in a series of snack chips which lower cholesterol and are heart healthy, Corazonas said.
Corazonas Foods co-founder and chief executive officer Ramona Cappello said: “While many Americans want to eat food that is healthy, they often turn to options that are not truly enjoyable, or give up some of their favourite indulgent snacks altogether. What’s ground-breaking about our debut product – Corazonas heart-healthy tortilla chips – is that they deliver a delicious and full-flavored taste that is unprecedented, and even unexpected, in the healthy snack arena.
“The overwhelming positive feedback that we’ve received from consumers, retail and foodservice partners, and investors on Corazonas heart-healthy tortilla chips clearly demonstrates that we’re addressing an unmet market need for heart-healthy snack alternatives in the US$24.3bn salty snack category.”
The company also announced Charles Lynch as chair of the board of Corazonas Foods.
He said: “Corazonas Foods pioneered the first tortilla chip that is clinically proven to reduce LDL cholesterol by up to 15%. As a stand-alone company, Corazonas will continue to be a trailblazer in offering delicious, heart-healthy, all-natural snack alternatives to consumers.”
Lynch has previously served as chairman and chief executive officer of Mauna Loa Macadamia Nut Corporation and Saga Corporation and on the board of directors of Spectrum Organic Products.
Additionally, Edward Marra is joining Corazonas Foods’ board of directors. Marra most recently served as executive vice president at Nestle SA, where he was responsible for strategy, innovation and renovation for all Nestle categories worldwide.