Dannon, the US arm of French food giant Danone, is to expand its Activia portfolio with the launch of two products.
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Activia Dairy Drinks are designed for ‘on-the-go’ consumers in a single-serve bottle, the company said, and will be available in four-packs in four flavours: peach, mixed berry, strawberry, and vanilla.
Activia Fiber contains cereal pieces and is available in: strawberry with cereal, vanilla with cereal, and peach with cereal.
Both Activia Fiber and Activia Drinks will be available at most retail locations nationwide this month.
“The US is still an emerging yoghurt market, as Americans consume about 75% less yogurt per person than people in other countries, such as France and Spain, where the benefits of healthy bacteria and maintaining health through food are better known and embraced,” said Marc Jove, senior vice president of marketing for Dannon.
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By GlobalData“With the launch of Activia Fiber and Activia Drinks, Dannon will continue to encourage the enjoyment of dairy products with proven benefits to a growing number of Americans.”
