Danone has acquired US yoghurt maker YoCrunch in a bid to drive continued growth in the highly competitive US yoghurt category.
The French food giant revealed today (9 August) it has acquired 100% of YoCrunch’s share capital. The company did not provide financial details of the transaction.
YoCrunch is the market leader of the yoghurt with toppers segment, Danone claimed. The business generated sales of over US$110m last year and has booked “sustained double-digit growth” in recent years, Danone added.
Connecticut-based YoCrunch has licensing agreements with various national brands, including M&Ms and Oreo.
“This acquisition will advance Danone’s ambition to further develop yoghurt consumption by notably expanding the various ways in which Americans can enjoy yoghurt. It will strengthen its offer in the United States by widening its range of products,” the company said in a statement.
Danone also expects to benefit from YoCrunch’s “unique expertise” in compartmentalised packaging.
Danone has been looking to expand in its US yoghurt business and recently announced plans to launch a line of Greek yoghurt in conjunction with coffee chain Starbucks.
The US yoghurt sector has seen rapid growth in recent years, driven by the booming Greek yoghurt segment.
Companies have increasingly looked to cash in on this potential and drive category growth by developing new formats and expanding their offering. Such efforts have included the entry of German dairy Unternehmensgruppe Theo Müller through its joint venture with PepsiCo, Muller Quaker Dairy, with its distinctive Corner offering.