Delhaize has said it plans to rebrand 15 of its Bloom stores in North Carolina and South Carolina under the Food Lion banner, as part of plans that will also see the closure of one outlet.
The retailer said yesterday (14 March) that it made the decision after “thorough analysis and careful consideration for the customers in these markets”.
Go deeper with GlobalData
The company said it will now concentrate its efforts and resources on the “attractive” Southeast Virginia and Washington DC markets, where “initiatives are underway to further strenthen the brand and poise it for continued success in these markets”.
Bloom vice president Tammy DeBoer said: “We appreciate the loyalty of our Bloom guests; however, we are confident our Food Lion banner will best meet the needs of our customers at these locations. Our stores will remain open as we transition into Food Lion stores as quickly as possible.”
The company said that it will bring Food Lion’s “improved customer offering and execution” with “low prices, new private brand products and superior shopping convenience” in the converted stores.
See Also:
How well do you really know your competitors?
Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.
Thank you!
Your download email will arrive shortly
Not ready to buy yet? Download a free sample
We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form
By GlobalData
