Kraft Foods has formed a business agreement with US home meal assembly business Dinner by Design.


Dinner by Design, which offers a make and take-home entree service, will feature a variety of Kraft products, including A.1. steak sauce, Grey Poupon mustard, Oreo cookies and Stove Top stuffing.


The two companies will also sponsor cooperative efforts to promote the Kraft and Dinner by Design brands.


Kraft Foodservice North America president Tom Sampson said: “Helping time-pressed consumers live and eat better by offering added convenience wherever possible is a key strategy at Kraft.


“We’re always seeking opportunities to help busy families prepare delicious meals quickly and this new collaboration with Dinner by Design will enable consumers to use the quality ingredients they already know and trust. We’re delighted to be a part of this exciting meal preparation concept.”


Dinner by Design aims to save people time and mess by planning, shopping, preparing, and cleaning up for customers making entrees in its kitchens. Entrepreneur Magazine named Dinner by Design and this market segment one of the “Hot 29 Businesses to Start in 2006” in the US.


President and founder of Dinner by Design Julie Duffy said: “Kraft brings trusted brands and quality ingredients that enhance the taste and quality of our entrees for our customers. Kraft Foodservice is unprecedented in its ability to deliver creative culinary solutions, important food trend information and other innovative support.”