Produce giant Dole Food Co. has launched two products in the US that it claims will help consumers follow a healthier diet.
Dole yesterday (25 October) introduced a line of smoothies and a range of frozen fruit snacks.
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Smoothie Shakers are available in three flavours: strawberry banana, strawberry and mixed berry. The single-serve, frozen fruit cups come in blueberry, strawberry and pineapple flavours.
“By developing frozen products like our fruit Smoothie Shakers and frozen fruit single-serve Cups, that are made with real fruit and all-natural ingredients, we can give consumers new and easy ways to add fruit to their diet,” Dole Packaged Foods marketing director Paul Panza said.
The products are available in selected retail outlets and Wal-Mart stores. The frozen fruit snacks will be sold at US$2.49 to $2.79. The smoothies are available for a suggested retail price of $2.19. The products will be taken nationwide in April.
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By GlobalData
