Just, the US firm which produces plant-based ‘egg’ products, has partnered with major egg supplier Michael Foods, which is owned by Post Holdings.

Under the terms of the deal, Michael Foods, the business behind egg brands such as Papetti’s, Abbotsford Farms and Davidson’s Safest Choice, will become the exclusive manufacturer, supplier and distributor of Just’s signature Just Egg product to foodservice and food ingredient customers.

San Francisco-based Just suggested the deal means its product will become available to “millions more customers”.

Josh Tetrick, co-founder and CEO of Just, formerly known as Hampton Creek, said: “For over 100 years, the Michael Foods family of businesses have leveraged quality ingredients and cutting-edge processes to offer the finest products and solutions to their customers. This partnership adds an innovative new product to their impressive portfolio.

“Our companies share a great deal in common. We’re fathers and brothers and sisters and mothers, all sharing a belief that the food we eat is one of the most important choices we make. Signing this partnership is one of the proudest moments in our company’s journey to build a better food system.”

Mark Westphal, president of Michael Foods, said: “Eggs will continue to be a nutritious and affordable staple in America’s diet, and Just’s plant-based egg products offer a great complement to our value-added eggs by allowing customers to serve every consumer their preference.”

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By GlobalData

Just Egg comes in two formats: a pourable liquid suitable for scrambled eggs, omelettes, quiches and baking applications, and a pre-baked, folded egg patty for breakfast sandwiches.

The product, made from from protein-rich mung beans, is already available from retailers including Walmart, Kroger, Whole Foods and Safeway.