Food Lion is introducing a new range of private label potato chips, the US retailer has announced.

Available at all 1,200 Food Lion stores, the new chips come in four varieties — Classic, Wavy, Barbeque and Sour Cream & Onion.

The new product was developed after extensive consumer testing, Food Lion said.

“Our goal was to enhance Food Lion potato chips and give customers what they wanted – a crispier chip and fewer broken chips at the bottom of the bag,” said Susan Richter, Food Lion category manager. “We asked for our customers’ opinions and then went to work with Snack Alliance to create a better chip and a better bag.”

The new Food Lion potato chips are thinner, making them crispier and lighter. They are cooked with blended vegetable oil and contain no transfats and no preservatives. The Classic and Wavy chips are also gluten free.

All four varieties of Food Lion potato chips come in new foil-lined bags. “The new bag keeps the chips fresher and helps prevent breakage. This helps ensure a great eating experience for Food Lion shoppers,” Richter explained.

The packaging has been designed to be distinctive and eye-catching, the subsidiary of Brussels-based Delhaize Group said.