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June 8, 2006

US: Food Lion ups regional awareness

Food Lion, the US subsidiary of Brussels-based Delhaize, has said that its stores in North Carolina will support local food producers and manufacturers with a “got to be NC products” promotional campaign.

Food Lion, the US subsidiary of Brussels-based Delhaize, has said that its stores in North Carolina will support local food producers and manufacturers with a “got to be NC products” promotional campaign.


All 490 Food Lion outlets in the state will focus on building consumer awareness of local products, with NC goods features in sales flyers, promotional literature, product displays, shelf tags and signs. 


The effort is part of Food Lion’s ongoing partnership with the North Carolina Department of Agriculture and its “Goodness Grows in North Carolina” labelling program.


“Agriculture is one of North Carolina’s leading industries, generating billions of dollars to the state’s economy,” said Jim Corby, Food Lion vice president of produce merchandising. “The ‘Goodness Grows in North Carolina’ label means the product is of the highest quality. Food Lion is proud to partner with North Carolina farmers and food companies.”

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