Shares in US food majors including Mondelez International and General Mills rose yesterday (8 November) after Brazilian reports suggested investment firm 3G Capital is raising US$8-10bn to fund more acquisitions.

According to the Brazil Journal blog, citing sources close to 3G, the private-equity firm is raising capital to fund future M&A. A target was not named. However, speculation has centred on the possibility 3G is eyeing up another US food firm. 

Discover B2B Marketing That Performs

Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.

Find out more

In partnership with US hedge fund Berkshire Hathaway, 3G acquired Heinz in 2013 and then merged the ketchup maker with Kraft Foods Group to form Kraft Heinz last year. 3G’s other consumer goods assets include Anheuser-Busch InBev, the world’s largest beer maker.

Shares in Mondelez rose 4% in trade yesterday. General Mills was up 3%, Campbell Soup Co.’s stock climbed 3.6% and Kellogg gained 2.8%. Shares in Kraft Heinz, which is partially floated, were 2.7% higher at yesterday’s close in the US.

What next for Mondelez International and Hershey after merger talks end? – analysis

Just Food Excellence Awards - Nominations Closed

Nominations are now closed for the Just Food Excellence Awards. A big thanks to all the organisations that entered – your response has been outstanding, showcasing exceptional innovation, leadership, and impact.

Excellence in Action
Winning five categories in the 2025 Just Food Excellence Awards, Centric Software is setting the pace for digital transformation in food and FMCG. Explore how its integrated PLM and PXM suite delivers faster launches, smarter compliance and data-driven growth for complex, multi-channel product portfolios.

Discover the Impact