Fresh & Easy Neighbourhood Market, the US arm of Tesco, today (31 July) opened its landmark 20th store in the Phoenix area.

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The company also provided details of plans of four upcoming new store openings in the market.


Tesco debuted the Fresh & Easy format in the US last November. The UK retailer has dismissed suggestions that sales have fallen below expectations and pushed forward with a rollout of stores in southern California, Arizona and Nevada.


“We have been remarkably well received throughout the region. We look forward to opening even more stores throughout the Valley and bringing high quality foods at great prices – and competitive jobs – to the area,” said CEO Tim Mason.

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