Tesco’s US Fresh & Easy business has launched a range of ready-to-cook meals.
The ‘Ready to Cook’ range of pre-seasoned, pre-marinated items includes 50 products from beef and pork, to chicken, fish and vegetable dishes.
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“As we move into summer, more people are coming together for barbecues, graduations, and picnics and everyone wants to find great deals on quality meats and veggies they can easily throw on the grill,” said Anthony Johnson, Fresh & Easy’s category manager for meat, fish and poultry. “Customers can easily and affordably put together a meal with unique flavour combinations with our new ‘Ready to Cook’ appetizers, meats and sides.”
Dishes include Jalapeno Poppers, BBQ Bacon & Cheese Patties and Atlantic Salmon Skewers with spicy orange sauce.
The ‘Ready to Cook’ range contains no artificial colours, flavours, high-fructose corn syrup or added trans fats.
Also in the US, Tesco has confirmed a trial of the ‘Click and Collect’ service it offers in its UK stores for its Fresh & Easy Neighborhood Market chain.
The retailer would not confirm when the trial will begin but according to the Financial Times, Tesco will trial a version of the service by the end of 2012, pitting it directly against Wal-Mart’s experimental online grocery delivery service.
The latter’s service is being trialled in San José, California, and most of Tesco’s US stores are located in that state.
