PepsiCo snack food division Frito-Lay North America yesterday (27 June) announced further management appointments, naming Jaya Kumar as chief marketing officer. Kumar will report directly to FLNA president and CEO Al Carey.


Kumar will take on responsibility for traditional marketing activities across Frito-Lay North America’s brand portfolio – overseeing advertising, media, insights and innovation for the company’s savoury snacks.


“I look forward to Jaya’s building on his strong background in consumer insights and innovation to accelerate the growth of our world class brands and help better transform our portfolio to meet consumer needs,” said Carey.


Kumar joined Frito-Lay in 2005 as vice president of consumer strategy, insights and growth and more recently served as group vice president of insights, innovation and shopper marketing. In this role, FLNA said, Kumar accelerated innovation and developed consumer insights. Before coming to Frito-Lay Kumar clocked up 18 years of international and domestic brand management and sales experience.

GlobalData Strategic Intelligence

US Tariffs are shifting - will you react or anticipate?

Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.

By GlobalData

Just Food Excellence Awards - Have you nominated?

Nominations are now open for the prestigious Just Food Excellence Awards - one of the industry's most recognised programmes celebrating innovation, leadership, and impact. This is your chance to showcase your achievements, highlight industry advancements, and gain global recognition. Don't miss the opportunity to be honoured among the best - submit your nomination today!

Nominate Now