PepsiCo crisps division Frito-Lay has launched a changed Lay’s Sensations and Tostitos Sensations line in the US – adding two new flavours.
Go deeper with GlobalData
Discover B2B Marketing That Performs
Combine business intelligence and editorial excellence to reach engaged professionals across 36 leading media platforms.
The potato chips launch sees lime & cracked black pepper and sweet chili & sour cream flavours added to the existing range of chilli & lime with crushed red pepper, and southwestern ranch with black peppercorn flavours.
They will be priced at US$2.49 for a 6 oz bag of Lay’s, or a 7 oz bag of Tostitos.
Vice president of brand marketing and advertising at Frito-Lay North America, Lora DeVuono, said: “Today’s consumers crave special and distinct flavours giving us the opportunity to marry new, gourmet seasoning combinations and our most popular snacks, Lay’s Sensations and Tostitos Sensations chips have a unique mouth-watering taste and texture people look for in a great snack.”
US Tariffs are shifting - will you react or anticipate?
Don’t let policy changes catch you off guard. Stay proactive with real-time data and expert analysis.
By GlobalData
