Stretch Island Fruit has announced the launch of FruitaBü Organic Smoooshed Fruit Twirls as a snacking option for children.
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The manufacturer said that the twirls would be an easy, no-mess way for parents to encourage healthy eating habits.
“Our mission is to help kids eat more fruit,” said FruitaBü spokesperson John Henry Siedlecki. “According to the ‘5 A Day’ program, less than 24% of people in the US get the recommended daily allowance of five fruit and vegetable servings per day. FruitaBü Organic Smoooshed Fruit Twirls transform pure fruit into pure fun, giving moms a wholesome alternative to help ensure their kids get real fruit nutrition in addition to fresh fruit options.”
The new twirls include Smoooshed Strawberry, Smoooshed Apple and Smoooshed Grape, for a suggested retail price is US$3.69 to $3.99 for packs of six.
Siedlecki added: “We believe kids will love FruitaBü’s vibrant packaging, which features different peek-a-boo animals, and will be excited to unroll each Fruit Twirl and discover the juicy textures and naturally sweet smells of their favourite fruits. Moms will appreciate the organic ingredients which include nothing artificial and no added sugars – just those found naturally in fruit.”
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