General Mills has extended its Green Giant range by introducing vegetables with pasta and sauce to its Valley Fresh Steamers frozen mixes portfolio.
The steam-in-the-bag Green Giant Valley Fresh Steamers Vegetables Macaroni and Cheese with Broccoli and Pasta and Vegetables with Alfredo Sauce are now available throughout the US.
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“The new Green Giant Valley Fresh Steamers Vegetables with pasta help make vegetables, a necessary addition to every dinner plate, convenient and tasty,” Yumi Clevenger-Lee, marketing manager for Green Giant, said on Friday (30 September). “We were excited to implement feedback we received from our consumers. When we asked what they would like added to our delicious Valley Fresh Steamers frozen mixes, without hesitation they replied ‘pasta!'”
The two products are available for a manufacturer’s suggested retail price of US$2.39.
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