General Mills has added to its Betty Crocker bakery mix brand in the US with the launch of a Shake-n-Pour dessert line and cereal-flavoured muffins.

The Shake-n-Pour dessert line is available in three variants: Chocolate Brownies, Confetti Cupcake and Chocolate Cupcake.

Betty Crocker’s three muffin mixes “feature the great taste of your kid’s favorite cereals” – Cocoa Puffs, Reese’s Puffs and Cinnamon Toast Crunch.

The products are are available across US stores at a suggested retail price of US$3.49.