General Mills has extended its Nature Valley snack line in the US and is looking to build on the growth in convenience with two new products.
Nature Valley Soft-Baked Oatmeal Squares and Nature Valley Protein Granola have been created as a variation on the original granola bars.
Nature Valley Soft-Baked Oatmeal Squares are made with 100% natural whole grain oats and are designed to be eaten as a morning snack with coffee, tea or juice. The line is available in two flavours: Peanut Butter and Cinnamon Brown Sugar.
Nature Valley Protein Granola is a loose, bagged granola to be sprinkled on yoghurt or eaten with milk. It is available in Oats ‘n Honey and Oats ‘n Dark Chocolate variants.