US: General Mills adds to Nature Valley stable

General Mills has extended its Nature Valley snack line in the US and is looking to build on the growth in convenience with two new products.

Nature Valley Soft-Baked Oatmeal Squares and Nature Valley Protein Granola have been created as a variation on the original granola bars.

Nature Valley Soft-Baked Oatmeal Squares are made with 100% natural whole grain oats and are designed to be eaten as a morning snack with coffee, tea or juice. The line is available in two flavours: Peanut Butter and Cinnamon Brown Sugar.

Nature Valley Protein Granola is a loose, bagged granola to be sprinkled on yoghurt or eaten with milk. It is available in Oats ‘n Honey and Oats ‘n Dark Chocolate variants.

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