General Mills has announced plans to expand its Progresso soup range in the US with the introduction of Artisan Soups.
The new line consists of five varieties: Creamy Tomato with Roasted Red Peppers Vine; Masala Curry Butternut Squash; Creamy Potato with Sausage and Kale; Smoky White Bean; and Winter Vegetables and Rustic Tomato with Chicken and Dumplings.
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Through the launch, General Mills is hoping to attract new consumer groups through a focus on quality ingredients and new taste combinations.
Progresso Artisan Soups are being rolled out to grocery stores along the eastern seaboard, with an RRP of US$2.99.
