General Mills is capitalising on the demand for protein products in the US with the launch of its latest pea protein granola under its organic brand Cascadian Farm.

The Protein Granola, which the firm claims is the first organic pea-protein granola to come to market, is available in two flavours: dark chocolate coconut and apple crisp each contain 10g of protein.

“Alternative, plant-based protein sources are trending globally as consumers seek ways to incorporate more of it into their daily diets,” said Taylor West, marketing manager for Cascadian Farm. “Following the January release of our Protein Chewy Bars, we’re excited to give consumers even more organic protein alternatives with our two new Protein Granola varieties.”

Available at supermarkets nationwide, the Protein Granola products, made using non-GMO ingredients are available at an RSP of US$4.49 each.

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By GlobalData